When it started, the Akhuwat Foundation Loan Program was designed to help ordinary Pakistanis facing financial challenges. Dr. Amjad Shah, the founder, recognized problems in standard lending systems—lengthy application processes, high interest rates, and strict eligibility requirements that prevented many from accessing credit.
In response, he developed a more affordable and inclusive approach to financial management. The program was built on principles of simplicity, fairness, and accessibility, featuring straightforward processes, low-interest loans, and quick decisions. From the beginning, Akhuwat Foundation's primary goal was to empower people from all walks of life.